Archive for February, 2010

How to increase your affiliate sales with bonus gifts

Here’s a simple -but highly effective- tip that will show you how to make more sales for an(y) affiliate program that you promote online.

You know the problem… When a new product launches, marketers all over the Net shoot out emails to their lists, hoping to make a product sale, and earn their instant commission.

Now, how can you compete with all these marketers, when trying to make people buy from your link? Well, the best way is to be different.

You will get the best result by not sending out the pre-written promo email that you get when you sign up for the affiliate program, like all the others do. Instead, try to stand out from the rest by writing in your own personal style about the product that you promote.

When possible, use the product yourself. You can ask the owner a free copy if you don’t want to buy it… since you will promote the product/program as an affiliate, most owners will agree to give you a copy in return for the free promotion that you will send them… 

Then, write an honest review about the product, tell people what they can expect to receive, how the product will be delivered (via instant download, or postal mail) and finally, how it will help them to achieve a certain task that saves them time/money.

Another way to dramatically increase your chances of getting a sale as an affiliate  is to offer some kind of incentive if someone buys the offer through YOUR referral link. Whether it’s an Ebook, a collection of special report or access to a video or audio recording.

Here’s an example that I recently set up on my website. It’s a collection of 6 niche Ebooks that I give away to people who buy a (low-priced) product via my affiliate link. I simple ask them to email me a copy of their receipt after their purchase, and then I send them their download links in a simple email.

Works every time…

Just beware… in order to make your bonus offer bring in results, it must be unique and useful, so people will really want to have it. Don’t give away some bonus that anyone can download all over the place for free. People are smart these days, and they know how to use Google ;-)

If you don’t have anything to offer, you can easily buy resell rights to a product (an Ebook, video or audio, etc) or hire a ghostwriter to create a small report. Just make sure that your bonus gift fits with the affiliate product, and you will soon see more affiliate sales landing in your inbox.

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Tips On Increasing Your Squeeze Page Conversion Rate

The most simple formula for making sales online, from just about any niche you can think of, is very simple:

1. You need a squeeze page that converts visitors into subscribers – and then…

2. You need to drive traffic to your squeeze page so they can jump on your list!

These two ingredients go hand in hand. When one of them is down, your whole list building business will suffer.

A squeeze page (or also called; a landing page) is a simple webpage were you capture your visitors email addresses, with the intention to build a list.

Most people will come to your squeeze page after reading one of your articles online, or after clicking one of your ads in a newsletter or Google’s AdWords service. That is, if you write quality articles and responsive ads ;-)  

The single purpose of a squeeze page is to generate leads (capturing email addresses from visitors), and you should do that by offering your visitors something for free.

You can offer people a free special report or a five-day eCourse  that you wrote, and then use that to later up-sell or generate revenue from via affiliate sales.

Why is this technique so effective?
 
Quite simply; because it allows people to judge your work and ideas before they actually buy your product(s). And additionally… it builds trust.
 
There are two major ways in which you can create your squeeze page conversion rate. All squeeze pages created by professionals usually include these elements.
 
The first way in which you can increase your conversion rate is through personalization.

This is usually done by providing a photo of yourself, and your contact info, like your email address, telephone or Skype contact number.

This radically increases visitors’ trust. Most people who resist buying products online do so because they’re weary of getting scammed by a faceless liar, who wont be around when they need help or when they need to return the product.

Another way in which you can increase your squeeze page conversion rate is by using black text or a white layout.

Regardless of what anyone tells you, this is one of the easiest ways in which to make your page look professional, rather than pathetic or desperate.
 
Another effective tip is to place an attractive ecover of your free report or eCourse on your squeeze page. You can design your own cover by using PhotoShop Actions Scripts, or if you don’t have any graphical skills, you can hire a graphic designer via Elance.com.

Follow these simple steps and you will significantly increase your squeeze page conversion rate.

For more info on how to create a winning squeeze page, you can get a copy of List Exploding Squeeze Page Secrets

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