Here’s an easy to use marketing technique that will increase your online profits by using the power of a “downsell”.

Now, what is a “downsell”, I hear you ask?

Okay, let me explain it for you.

You probably know what an “upsell” is.

The online bookstore Amazon.com uses upsells all the time. When you add a book or DVD to your shopping list, they offer you another book or DVD that may also interest you – and sometimes at a special discount.

A downsell is the exact opposite of an upsell…

When a potential customer leaves your sales page without buying your main offer, you bring up another (lower priced) offer to them via a popup, or an exit page.

People who considered buying your first offer -but didn’t- will already be in a “buying mood”, and it will take little effort to make them buy your low-entry product.

To maximize your downsell, always offer a relevant product. Even if you’re only charging $7 for your downsell product, you need to make sure that your product is something that your potential customers will actually want. It’s also a good idea to use the principles of scarcity and urgency here.

Here’s how it works live.

1) Go to my Ultimate Recipe Book Collection:
http://www.ecookbookrecipes.com

2) Scroll down to the bottom. Notice the link that says “No, thanks, show me something else”, and click it.

3) A low priced offer for another recipe Ebook comes up.

That’s all. It’s really that simple.

Many big time marketers use this proven technique online, and you can do the same on your own sales page(s).

Apply this effective sales technique now, and you will soon see your profits increase.

Remember, a smaller sale is better then no sale. And more sales mean bigger profits in the long term ;-)

You visited a few times and I would appreciate your thoughts on this post, why not comment?

Post to Twitter Tweet This Post

Tagged with: • •

Like this post? Subscribe to my RSS feed and get loads more!