Archive for November, 2010

How to create a Facebook fan page that will boost your business

Saturday, November 27th, 2010 at 2:16 pm  
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It’s a fact… Facebook has beaten Google as the most popular web site on the planet.

With over half a billion users logging in to their Facebook accounts every day to check what their friends have to share or say, it’s just insane to not tap into this incredible market to promote your business.

And the best way to do it is with a Facebook “Fan Page”.

A Fan Page is just a simple page that allows you to post updates to your fan base (also called fans, or followers), in the form of text, photo, link, or a video.

Fan pages are free to build, and you don’t need any html knowledge to get started. Just login to your Facebook account, and you will find all the details there to create a page.

The first thing you need to do is add an image (or a company logo) that represents your business. You want people to know who you and your business are. Then you can add some interesting content to your page.

Post links to useful articles on your blog or website, or give away a special report that may help people solve a problem. You don’t need to be the author of an article that you want to share, you can just link to other articles or blog posts.

Never direct sell products via your fan page.

Be helpful instead, offer good advice, so your fans will not “Unlike” your page because you constantly bombard them with promo’s and offers. If you want to sell a product or service, do it in a unobtrusive, friendly way. Nobody likes to be sold too. People are not stupid.

You can for example post an update that you are working on a new project, and would love to hear other people’s opinion.

It is also important to not just let your new fan page visitors land on your “wall”. Instead, you should point them to a special landing page when they arrive on your fan page. This is easy to do by using the fbml tab in the application settings.

You can use any html editing software to create a landing page (where people can get something for free if they “like” your page, works just like a squeeze page on a standard web site), and present this page as your home page to all your new visitors.

Make this squeeze page your “Welcome Page” in the application settings. Click here to watch an instructional video on how to do it right.

I recommend you to use an appealing landing page with an opt-in form so people can sign up for your list before they leave your page. If you don’t know how to make one yourself, you can hire the talented Clenn Sunico, he’s a Facebook landing page designer with who I work.

You can see some samples of his excellent work by clicking the image below:

Once done, you can add fans to your fan page by inviting all your friends, JV-partners, subscribers and customers, so they will know when you have something to share or announce.

It only takes a simple click on the “Like” button, and they will be getting all your updates in their newsfeed whenever you post something to your fan page. It works like magic… try that with a simple email message ;-)

To succeed with Facebook fan page marketing, it’s common practice to engage your fans by asking them questions or inviting them to a poll that you created. The more fans you can get to interact on your page, the more exposure it will get.

Remember, when people add something to your fan page, a comment, link, photo, or video, all their friends will see this in their newsfeed, and as a result your fan page can get more traffic and new fans.

The majority of Facebook users are very social people, and will visit the page that their friends like or interact on… and many of them will also like your fan page if they find it interesting, informative or funny. 

Once the viral effect gets started, you will see new fans coming to your page daily, without you doing any work… and your web site traffic and sales will grow on autopilot.

To make your Facebook fan page a success, click here . You can get a free report there on how to make $500 a day with a simple Facebook Fan Page.

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Share Your Opinion: Is PayBox.me a scam -or not?

Tuesday, November 16th, 2010 at 1:10 pm  
Comments (2)

I’ve been invited to join a new web site, called PayBox.me, and I would like to hear your opinion about it.

Here’s what they promise:

“It’s free to sign up, and you will get $25 for opening a new account. PayBox will add up to $20 per day to your account for participating as we prepare to launch our new service… You also get $10 per person you refer to PayBox. You’ll help shape the development of the best payment system ever designed for the Internet. You could have hundreds or thousands of dollars in your account by the time we launch, without ever making a deposit!”
 
Sounds too good to be true, so is it a scam? 
 
Well, the first thing to understand about the Paybox statements above is that Paybox has its own currency… in other words; Paybox dollars are not US dollars. 
 
Paybox says it intends to develop a currency that will exchange with currencies worldwide. 
 
According to the PayBox.me terms of service:
 
“All account balances are held in PayBox currency. PayBox maintains a currency that is autonomous and independent of all nations and governments. The PayBox currency is denominated in dollars and cents (similar to the currency of the United States and over 20 other countries). The PayBox currency is currently in a closed system, and cannot be exchanged or spent. Our plans include person-to-person transactions, integration with merchants and shopping cart systems, and more. The value of our currency is estimated to be close to that of the U.S. dollar. As is the case with any currency, once the PayBox currency becomes openly exchangeable, its value as weighted against other world currencies can and will fluctuate due to forces beyond our control.”
 
You should think of it as Linden dollars in Second Life. You can use Linden money to buy stuff in Second Life, but not in the real world.

Here’s a screenshot of my account:

 

 

 

   

 

 

 

 

 

 

 

 

Remember, the 25 dollars you get as a sign up fee are not real 25 US dollars. The Paybox currency is not currently exchangeable for US dollars – or anything – so you can’t use them. If the service goes live in 2011, Paybox says that their currency will be in the international exchange system and users will be able to spend their dollars and make and accept payments online. 
 
You can’t tell for now what the value of your 25 dollar sign up fee may eventually be. It could, theoretically, be around 25 US dollars (not probably) or it could be 5 cents… If Paybox fails, the value will clearly be nil. So, you are warned ;-)
 
Having said that, Paybox is more likely to be a simple email address collecting venture than a scam. They promise you Paybox money for filling in online surveys. However, there’s always a chance that it could turn into something profitable. Nobody can tell right now. 
 
If you want to have a look for yourself and take a gamble that it may turn into a real business, click here. (Link opens in a new window)
 
Conclusion: PayBox asks aren’t enough to cause any damage to your privacy and PayBox hasn’t spammed me since I joined. Let me know what you think by leaving a comment below.

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