PLR stands for Private Label Rights.
It works so simple… You buy a product (like an Ebook or a special report) that somebody else has created, re-edit the content, give it a new title, and you sell it and keep the profit.
If you think about it, it’s exactly what you see in a supermarket..
Supermarket-owned brand products are effectively private label rights.
They buy private label rights for somebody else’s baked beans or shampoo, for example, and sell the product with their own label on it.
PLR is “cheap product creation”.
You can hire somebody to ghost-write an Ebook, and yes, it would be unique, but the trouble is that’s likely to cost you an awful lot of money. A decent Ebook will cost you $500 to $1,000 to write.
A decent software program or video series, $500 to $2,000, perhaps even more.
With PLR, you can buy a decent-quality video series for pennies on the dollar, compared to how much it would cost to get it made for yourself.
Here’s a tip…
If you buy PLR, be sure to use it within 14 days or it will just gather ‘cyber dust’ and you’ll never profit from it. Too many marketers purchase PLR material on impulse and then they decide to not use it.
Before you purchase PLR material, take a minute to decide if you actually NEED it. If you do go ahead with your purchase, save your PLR material to your desktop, so you’re constantly reminded to edit your PLR product.
Have an idea before you buy what you’re going to do with it. Decide for example how you will repackage it to sell BEFORE you buy.
NOTE: Finding good private label rights can be a bit tricky and that’s just one of the things I will be talking about in this PLR video series here:
And here’s another PLR tip:
If you’re selling a product and you want some bonus items, private label rights are just perfect. What you can do is buy some PLR, give it a little bit of a refresh and a rewrite, and there you are: suddenly you’ve got your bonus items, and they’re all YOUR unique products, which of course adds value to your main product.
You see, if somebody looks at your sales page and say; “Well, I’ve already have that bonus,” what are they going to do?
They’re going to turn around and leave; “Well, it’s not really worthwhile. I’ve got most of those.”
No matter what you might think, people look at the bonus items, and if they don’t feel there’s value in the bonus items, they may not buy.
So, make sure they’re unique. Make sure they’re yours, and that people know they can’t get them anywhere else.
For more PLR tips, get the PLR video course at:
You won’t regret it a sec 😉